• Digital
  • Post



Bridgestone Performance Institute

We built this interactive Bridgestone video experience for our friends at razorfish. The Bridgestone Performance Institute researches driving behavior and features the technology that goes into the brand’s tyre solutions in an engaging scientific way. Together with our live action and post department department, we developed the storytelling and technology for this highly immersive interactive video player that allows users to explore the tyre technologies in comparison with the dynamics that play an important role in the performance of human athletes. By using a scrubber interaction, users are able to switch between two parallel video timelines where they can explore the underlying physics of sports as well as driving performance.