Visitors of this branded interactive music video experience can literally ‘Play with pop’ by seamlessly switching between four video tracks. Each track being a unique musical and art directional interpretation of Zara Larsson’s song ‘Lush life’ – people can explore an acoustic version, a dancehall version, a country- and a pop version – each of them connected to one lipstick color of Clinique’s Pop range. All the video and audio tracks are synchronized to the same rhythm, allowing for a personalized music video experience. What makes this project so innovative from a technical standpoint is the fact that the mobile version offered exactly the same user experience as the desktop version - as one of the first interactive mobile video experiences users could switch between the video styles with a simple swipe – working fluently in portrait and landscape format. This wonderful piece was created with the creative minds at Wieden+Kennedy, New York. Check it out and pick your color.